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Cover of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Publication Year:2015
Original Language:English
Author Nationality:South Korea
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658.8/02FöretagsledningHf5415.153 .k53 2015Market segmentationMarknadsanalysMarknadsföringNew productsStrategisches Management

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim

658.8/02FöretagsledningHf5415.153 .k53 2015Market segmentation+4 more
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658.8/02FöretagsledningHf5415.153 .k53 2015Market segmentationMarknadsanalysMarknadsföringNew productsStrategisches Management